Craftsmanship
After a 1990 accident and a grueling rehab, Fowler returned to manufacture boards both under his own brand and private labels including Aviator Nation. The latter is now a massive lifestyle brand with a 70’s-inspired aesthetic.
Connection
Fowler oversaw the first iteration of the Rincon Classic, then part of a veritable triple crown of local surfing. The annual event is still thriving & celebrated as Santa Barbara's oldest and most iconic winter surf tradition.
Respect
Defending the break: Known famously for giving clever, protective "false" surf reports on local radio to keep out-of-town crowds away from Rincon. If you’re driving from afar, save your time and gas, and have a great weekend...Hooyah!’”